-
1 incentive marketing
marketing m de stimulation -
2 incentive marketing
марк. стимулирующий маркетинг (создание дополнительных стимулов для покупки, которые действуют помимо непосредственного желания потребить товар: как правило, предложение подарков, скидок, бесплатного обслуживания и т. п.)Syn:See: -
3 incentive marketing
Маркетология: стимулирование маркетинга (Вознаграждение участвующим в маркетинге товаров за получение большого количества заказов от дилеров или клиентов.) -
4 incentive
incentive [ɪn'sentɪv]1 noun(a) (motivation) motivation f;∎ they have lost their incentive ils ne sont plus très motivés;∎ he has no incentive to work harder rien ne le motive à travailler plus dur;∎ to give sb the incentive to do sth motiver qn à faire qch(b) Finance & Industry incitation f, encouragement m; (payment) prime f; Marketing stimulation f; (reduction, free gift) stimulant m;∎ the firm offers various incentives la société offre diverses primes;∎ tax incentives avantages mpl fiscauxincitateur, incitatifCommerce & Marketing American incentive plan, British incentive scheme (for buyers) programme m de stimulation; (for workers) système m de primes -
5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 incentive
∎ the company offers various incentives la société offre diverses primesincentive bonus prime d'encouragement ou de rendement;incentive marketing marketing m de stimulation;incentive pay primes f pl de rendement;American incentive travel voyage m de récompense -
7 marketing instrument
марк. маркетинговый инструмент, маркетинговое средство*а) (определенное средство маркетингового воздействия на потребителей, напр., распродажа, вручение подарков при покупке, реклама на телевидении, прямой маркетинг, реклама в интернете и т. д.)the promotion of trade fairs as effective marketing instrument — привлечение внимания к ярмаркам как эффективному маркетинговому инструменту
Syn:See:б) (определенное средство проведения маркетингового исследования, напр., опрос по телефону, личный опрос, использование вторичной информации и т. д.)Using a survey as a marketing instrument. — Использование опросов в качестве маркетингового инструмента.
Syn:See: -
8 marketing behaviour
1) марк. маркетинговое поведение ( стиль маркетинговой деятельности фирмы)See:2) марк. рыночное поведение ( деятельность субъектов рынка по продаже и покупке товаров и услуг)to describe and try to understand the marketing behaviour of consumers and firms — описать и попытаться понять рыночное поведение потребителей и фирм
See: -
9 marketing action
1) марк. маркетинговая акция (ограниченная во времени деятельность по продвижению товара или услуги; напр., раздача призов, распродажа, проведение конкурса с призами и т. д.)See:2) марк. маркетинговое действие (любое действие, предпринятое в рамках маркетинговой деятельности фирмы) -
10 leveraged marketing
марк. усиленный маркетинг* (маркетинговая деятельность, предполагающая постоянное совершенствование маркетинговых методик, использование новых или нетрадиционных методов маркетингового воздействия, использование стимулирующего маркетинга, прямого маркетинга, интерактивного маркетинга и т. д. для удержания потребителей и привлечения новых покупателей, выхода на новые сегменты рынка)See:innovative marketing, developing marketing, incentive marketing, data-driven marketing, direct marketing, interactive marketing
* * *
"усиленный" маркетинг: расширение производства путем маркетинга диверсификации возможного использования данного продукта (напр., калькуляторы первоначально предназначались для ученых, а затем стали предметом массового потребления). -
11 stimulating marketing
марк. = incentive marketing -
12 buying incentive
incitation f à l'achat -
13 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
14 test marketing incentive
Универсальный англо-русский словарь > test marketing incentive
-
15 стимулирование маркетинга
Marketology: incentive marketing (Вознаграждение участвующим в маркетинге товаров за получение большого количества заказов от дилеров или клиентов.)Универсальный русско-английский словарь > стимулирование маркетинга
-
16 buying
achat m;∎ buying and selling l'achat et la vente;∎ buying back rachat m;MARKETING buying behaviour comportement m d'achat;MARKETING buying behaviour model modèle m de comportement d'achat;MARKETING buying decision décision f d'achat;buying department service m (des) achats;MARKETING buying incentive incitation f à l'achat;MARKETING buying inducement mobile m d'achat;MARKETING buying motive motif m ou motivation f d'achat;buying order ordre m d'achat;buying power pouvoir m d'achat;MARKETING buying situation situation f d'achatBut with economic clouds gathering in America, the strong buying power of Europe's consumers is expected to bolster growth. Indeed, even in the German manufacturing sector, growth in foreign orders is nowhere near as bad as in 1992-93, the last recession. Orders for consumer goods are holding up well.
-
17 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé -
18 system
n1) система; комплекс2) система; порядок; классификация3) метод; способ
- accelerated cost recovery system
- accounting system
- actual cost system
- administrative system
- advanced system
- airline system
- appointment system
- assessment system
- automated control system
- automated management system
- automatic conveyor system
- automatic data processing system
- automatic transfer system
- banking system
- batch system
- bidding system
- bilateral clearing system
- bimetallic monetary system
- bonus system
- budgetary control system
- cash system
- centralized control system
- central record system
- chain store system
- checking system
- classification system
- clearing system
- clearing house interbank payment system
- closed system
- closed system of finance
- communication system
- computerised system
- computerised system of payments
- computerised interbank clearing system
- conference system
- constrained system
- constraint system
- container system
- contract system
- contractual vertical marketing system
- control system
- controlled system
- corporate vertical marketing system
- cost accounting system
- cost control system
- cost distribution system
- credit system
- crediting system
- credit scoring system
- credit transfer system
- cropping system
- currency system
- data system
- data acquisition system
- data collection system
- data interchange system
- data processing system
- data transmission system
- decentralized system
- decimal system
- deferred rebate system
- department incentive system
- deposit insurance system
- distribution system
- dual system
- dual-pay system
- dual price system
- dual standard cost system
- dynamic system
- economic system
- educational system
- electronic book-entry system
- electronic fund transfer system
- engineering system
- equilibrium system
- estimate cost system
- European monetary system
- evaluation system
- exchange system
- factory system
- farming system
- farm price system
- Federal Reserve System
- feedback system
- financial system
- fiscal system
- forecasting system
- free enterprise system
- generalized system of preferences
- giro system
- hauling system
- hire purchase system
- historical cost system
- household system
- import quota system
- imprest system
- industrial system
- inefficient tax system
- information system
- information retrieval system
- in-plant system
- inspection system
- integrated accounting system
- integrated record system
- Internet-based system
- inventory control system
- irrigation system
- job order cost system
- judicial system
- justice system
- land tenure system
- land-use system
- legal system
- licence system
- linear system
- lump system
- macroeconomic system
- management system
- management information system
- managerial system
- market system
- marketing system
- master system
- measuring system
- mechanical accounting system
- mercantile system
- metric system
- monetary system
- monitoring system
- multichannel system
- multicomputer system
- multidepot system
- multiitem system
- multilateral system of settlements
- multilevel system
- multiple system
- multiproduct inventory system
- multipurpose system
- multirobot system
- multistage system
- multiuser computer system
- national banking system
- normalized system
- office system
- one-crop system
- one-price system
- open price system
- operating system
- operational system
- order system
- ordering system
- par value system
- patent system
- pay system
- pay-as-you-earn system
- pay-as-you-go system
- payment system
- petty cash system
- piecework system
- planning system
- postal system
- post giro system
- power system
- premium system
- price system
- priority system
- private enterprise system
- process control system
- processing system
- production system
- product testing system
- programme system
- programme development system
- programming system
- protectionist system
- protective system
- public-address system
- quality system
- quality intelligence system
- quality rating system
- queueing system
- quota system
- railroad system
- railway system
- rating system
- rationing system
- real-time system
- recording system
- record keeping system
- reference system
- registration system
- relay system
- remote-control system
- reporting system
- retail trade system
- retrieval system
- risk-management system
- rotation system
- savings bank system
- scoring system
- search system
- selection system
- service system
- settlement system
- sewage system
- shared resource system
- shuttle system
- single system
- single-channel system
- social system
- stable system
- stand-alone system
- standard system
- standard cost system
- standby system
- state system
- static system
- stationary system
- storage system
- storekeeping system
- supply system
- sweating system
- tariff system
- tax system
- taxation system
- telecommunication system
- telephone system
- telephone answering system
- tender system
- tenure system
- testing system
- time-shared system
- timesharing system
- transfer system
- transmission system
- transport system
- transportation system
- trial system
- truck system
- two-shift system
- two-tier banking system
- two-tier gold system
- underwriting system
- uniform system of accounts
- universal time system
- unstable system
- value system
- vertical marketing system
- voucher system
- wage system
- wage labour system
- warehousing system
- waste disposal system
- waste handling system
- waste treatment system
- water system
- weighting system
- working system
- world system
- system of accounts
- system of administration
- system of bookkeeping
- system of classification
- system of control
- system of distribution
- system of information
- system of levies
- system of management
- system of marketing
- system of marking
- system of protective tariffs
- system of sales
- system of settlements
- system of tariffs
- system of taxation
- system of transportation
- system of units
- system of weights and measures
- bypass the banking system
- convert to a metric system
- design a system
- operate a system
- phase out the quota systemEnglish-russian dctionary of contemporary Economics > system
-
19 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
20 plan
1. n1) план, программа2) проект3) план, схема
- action plan
- adaptation plan
- additional plan
- advertisement plan
- advertising plan
- allocation plan
- amended plan
- annual plan
- approved plan
- assistance plan
- balanced plan
- basic plan
- bonus plan
- borrowing plan
- buffer stock plan
- bungled plan
- business plan
- capacity plan
- capital investment plan
- capital spending plan
- cargo plan
- cash profit sharing plan
- coherent plan
- combined plan
- common plan
- complete plan
- comprehensive plan
- concrete plan
- consolidated financial plan
- consumption plan
- contingency plan
- conversion plan
- coordinated plan
- cost accounting plan
- cost finding plan
- counter plan
- credit plan
- cropping plan
- currency plan
- currency receipt plan
- current plan
- daily plan
- delivery plan
- development plan
- dividend reinvestment plan
- dividend rollover plan
- draft plan
- economic plan
- elaborate plan
- employee profit sharing plan
- employee stock ownership plan
- employer retirement plan
- employment plan
- enterprise plan
- environmental action plan
- export plan
- extra plan
- family assistance plan
- feasible plan
- finance plan
- financial plan
- financial incentive plan
- financing plan
- fixed plan
- front-end load plan
- general plan
- general building plan
- general work plan
- government's tax plans
- health insurance plan
- housing development plan
- implementation plan
- import plan
- income plan
- inspection plan
- installment plan
- interlocking cost plan
- investment plan
- issue plan
- loading plan
- long-range plan
- long-term plan
- management plan
- marketing plan
- master plan
- medium-term plan
- multiple time plan
- multistage plan
- national economic plan
- objectionable plan
- operating plan
- operational plan
- optimal plan
- organization plan
- organizing plan
- output plan
- overall plan
- package plan
- packaged mortgage plan
- pay plan
- pay-as-you-go plan
- payroll savings plan
- pension plan
- periodic average inventory plan
- perspective plan
- piece rate plan
- practicable plan
- preliminary plan
- private equity plan
- procurement plan
- production plan
- profit plan
- profit-sharing plan
- projected plan
- promotional plan
- purchase plan
- qualification plan
- quality assurance plan
- quarterly plan
- quota plan
- recapitalization plan
- redemption plan
- rescheduling plan
- rescue plan
- research plan
- restructuring plan
- retirement plan
- revised plan
- revitalization plan
- rough plan
- selective driver plan
- sales plan
- sample plan
- sampling plan
- sequential sampling plan
- short-range plan
- short-term plan
- single-sample plan
- site plan
- slack plan
- specific cost inventory plan
- spending plan
- staff retirement plan
- standard cost inventory plan
- state plan
- stock option plan
- stowage plan
- summary plan
- supply plan
- support plan
- tax-sheltered annuity plan
- technical development plan
- time-off plan
- tonnage plan
- turnover plan
- unacceptable plan
- underestimated plan
- understated plan
- unified accounts plan
- wage plan
- wage-incentive plan
- weighted average inventory plan
- workable plan
- yearly plan
- plan for a year
- plan of cash turnover
- plan of deliveries
- plan of development
- plan of distribution
- plan of diversification
- plan of measures
- plan of production and sales
- plan of reduction of production cost
- plan of reorganization
- plan of shipments
- plan of supplies
- above plan
- according to plan
- on a plan
- up to a plan
- abandon a plan
- adhere to a plan
- adjust a plan
- alter a plan
- approve a plan
- build plans
- carry out a plan
- change a plan
- coordinate plans
- deviate from a plan
- draw up a plan
- elaborate a plan
- execute a plan
- finance a plan
- fit into plans
- fulfil a plan
- fund a plan
- go ahead with one's plans
- implement a plan
- incorporate in a plan
- interfere with plans
- launch a plan
- make plans
- map up a plan
- modify a plan
- negotiate a plan
- offer a plan
- outline a plan
- overfulfil a plan
- prepare a plan
- project a plan
- propose a plan
- put forward a plan
- realize a plan
- reconsider a plan
- refine a plan
- revise a plan
- sanction a plan
- shape a plan
- spoil plans
- submit a plan
- tone down plans
- unfold a plan
- upset plans
- work out a plan2. v3) намереваться
- plan ahead
- 1
- 2
См. также в других словарях:
incentive marketing — UK US noun [U] ► MARKETING the use of prizes and rewards to market or advertise a product, or to encourage people to buy or sell it: »an incentive marketing program … Financial and business terms
incentive marketing — /ɪn sentɪv ˌmɑ:kɪtɪŋ/ noun any additional incentives to buy apart from advertising, e.g. free gifts ● We will have to use incentive marketing to break down sales resistance … Marketing dictionary in english
Incentive program — An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific audience during a defined period of time. HistoryAlthough incentive programs have been around for more than 100 years, it wasn’t until … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
incentive — in‧cen‧tive [ɪnˈsentɪv] noun [countable] something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money: • tax incentives for first time home buyers • The company proposed a… … Financial and business terms
Marketing research mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Incentive — Incentives sind jegliche Anreize, finanzieller oder nicht finanzieller, materieller oder immaterieller Art, die zur Wahl einer bestimmten Alternative motivieren. Das englische Wort „incentive“ stammt von dem lateinischen Wort „incendere“ und… … Deutsch Wikipedia
Incentive — For the video game developer and publisher, see Incentive Software. For the independent record label, see Incentive Records. In economics and sociology, an incentive is any factor (financial or non financial) that enables or motivates a… … Wikipedia
Incentive-Reisen — Incentives, oder Kaufanreize sind Geld und Sachprämien, Veranstaltungen oder Reisen, die von Unternehmen eingesetzt werden, um Einzelpersonen (zum Beispiel Kunden, Mitarbeiter, Geschäftspartner und Politiker) zu beeinflussen, zu motivieren oder… … Deutsch Wikipedia
Incentive Reise — Incentives, oder Kaufanreize sind Geld und Sachprämien, Veranstaltungen oder Reisen, die von Unternehmen eingesetzt werden, um Einzelpersonen (zum Beispiel Kunden, Mitarbeiter, Geschäftspartner und Politiker) zu beeinflussen, zu motivieren oder… … Deutsch Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium